Said Mahrouf was born in Asilah in Morocco and raised in Amsterdam. He received his degree in fashion design after studying at the Amsterdam Gerrit Rietveld Academy and Pratt Institute (New York). He initially focused on site-specific performances and costume design, but over the years his attention shifted towards fashion design. He started his own label, Said Mahrouf, and participated in the 2007 edition of the Festimode-Casablanca Fashion Week.
His collection was spotted by the then director of the Paris’ Prêt-à-Porter Salon, who invited him to present his spring/summer collection 2009 in Paris (2008).
This was one of the many shows that followed, a.o. several editions of the Festimode-Casablanca Fashion Week, the Mercedes-Benz Fashionweek Amsterdam (2012, 2014, 2015, 2016 and 2017), South 36 32N in Cadiz (2012), the Mediterranean Design and Fashion Week in Noto Sicily (2013) where he was awarded best contemporary Moroccan designer, the Indonesia Fashion Week in Jakarta (2014) and Fashion Forward in Dubai (2014, 2015, 2016).
Mahrouf was the artistic director of the Festimode-Casablanca Fashion Week (2008-2012) and the artistic director of the 15th edition of Morocco’s main traditional fashion event, Caftan, which was broadcasted live from Marrakech.
Mahrouf’s site-specific works have been shown in various places, including the New Museum of Contemporary Art and the Cooper Hewitt National Design Museum in New York, the Utrecht Central Museum, the Amsterdam Municipal Museum, Carriage works Gallery in Sydney and Casablanca’s Loft Gallery.
Said Mahrouf’s esthetic is minimalistic and extremely feminine. The silhouettes are all created by draping technique with the intension to flatter the female body.